A successful workshop “Digital Marketing in the Service of Your Business” jointly organized by the Belgian-Serbian Business Association, Hellenic Business Association of Serbia, Dutch-Serbian Business Association and Canadian-Serbian Business Association-CANSEE and supported by the British-Serbian Chamber of Commerce, in cooperation with V+O Communication was held on April 19th 2022. The event brought together 40 representatives of the member-companies.

Ms. Nada Filipović briefly introduced the company V+O Communication, its services, main clients and successful projects to the participants.

From Mr. Marko Ilić, the participants had the opportunity to hear more on the importance of digital marketing and how to unlock the full potential of digital marketing in order to grow their business through proven effective digital marketing strategies. Using real examples, Marko Ilić explained the ways to increase the social media visibility, identify target groups and address them and raise brand awareness.

The participants could also hear more on proper digital marketing risk management techniques – how to recognize marketing risks and how to avoid and mitigate them. The last part of the workshop was a practical assignment for the participants, giving them the opportunity to practice skills, exchange ideas with other participants and receive feedback from the lecturers.